Finally, a new advertising low

I'm catching up on all the ad news this week, as I've been out of the loop for the last little bit. I'm not crazy about anything that's out there right now, that is until I came across a blurb about the advertising being done for Elle MacPherson's Intimates line of lingerie. What is the lowest, most base, most egregious over-stepping of moral boundaries you could think of for a TV commercial? Would it be, say, two lingerie models having a knife fight? Because that's what Elle's ad agency The Glue Society has brought us. You can't see the full spot at Elle's site, but you get the idea. Click here and get ready to be appalled. Or delighted? I really can't make up my mind. At first I'm repulsed because, surprisingly, I actually do not enjoy graphic, realistic violence in film. But what I do enjoy- perhaps my guiltiest of pleasures- is advertising that I know other people think is evil and completely misguided. I need to meet these creatives. What are they trying to communicate? How did they get Elle to agree to align her product with gratuitous, obviously offensive violence? I think what I like best is that despite the offensive content, online critics are being drawn in because of the exceptional filmmaking that went into the spot. I think that's my favorite sort of television commercial: completely offensive but so well made that you just can't help yourself. So well made you forget that you're being pandered to. This one isn't that clandestined, but it's a good example of art that hurts. Hey how about I post some pictures from my trip? You'd like that, wouldn't you.